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WIPO and the U.S. Mission Celebrate a Visionary Innovator
March 30, 2012


A woman with a poster of a man
Ambassador Betty King at the Opening of the WIPO exhibit

The U.S. Mission is pleased to work with the U.S. Patent and Trademark Office (USPTO) and the World Intellectual Property Organization (WIPO) to bring an exhibit honoring Steve Jobs, the Visionary Innovator, to Geneva.

“The Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World” will be on display in the atrium of the new WIPO building until April 27.  The exhibit features some of Jobs’ 317 patent submissions on panels  in the shape of an iPhone.

At the March 29 opening, the WIPO Director General stated “This is an exhibition that is very much in keeping with the theme of World Intellectual Property Day this year which is Visionary Innovators – of which, of course, Steve Jobs was very much one.  He was one of the most influential technology thinkers and actors of his generation.”

Ambassador King reflected that this exhibit “will give us the opportunity to see how Steve Jobs, at the helm of Apple, acted upon his vision, and in doing so shaped the means by which our world functions and communicates on a daily basis.”

Teresa Stanek Rea,  Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director United States Patent and Trademark Office, took the opportunity to remind us that Jobs was revolutionary for recognizing the importance of marrying design to function; she quoted Steve Jobs: “Design is not just what it looks like. Design is how it works.”